Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M1416

Working Backwards

Working Backwards
BusinessmediumProduct Management
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

Write the press release and FAQ before writing a single line of code. If the press release isn't exciting, don't build the product.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Start with the end in mind. Force the team to think clearly about 'user value' and 'selling points' from the start, rather than getting lost in technical implementation. This is the best filter to avoid building products that only please yourself.

anchor

Anchor fast decisions

Work backwards from the customer's ultimate experience or the press release to design the product, rather than working forwards from the technology.

MINIMUM ACTION

In progress 0/1

Practice this model in one real situation:

Check to track your progress (stored locally)
Learning progress0%
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Source support: Explicit

  • link
    workingbackwards.comhttps://workingbackwards.com/concepts/working-backwards-pr-faq-process/ZH · Explicit
    verified

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