Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M1338

Core Rigidity

Core Rigidity
BusinessHigh supportManagement
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

If a company's core competence is solidified over time, it can become core rigidity that hinders innovation. Because the old capability system will reject new knowledge and skills that are incompatible with it. Scaffolding effect: the trap of success. Nokia was too strong in hardware (core competence), which led to its inability to understand the software ecosystem (core rigidity). Companies must have the courage to 'disrupt their own core competence' to survive cycles.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

The trap of success. Nokia was too strong in hardware (core competence), which led to its inability to understand the software ecosystem (core rigidity). Companies must have the courage to 'disrupt their own core competence' to survive cycles.

anchor

Anchor fast decisions

The core competence that brought success in the past can become rigidity that resists change in specific contexts, hindering adaptation to new environments. The stronger the capability, the harder it is to abandon.

MINIMUM ACTION

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Source support: Explicit

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    baike.baidu.comhttps://baike.baidu.com/item/%E6%A0%B8%E5%BF%83%E5%88%9A%E6%80%A7/6598145ZH · Explicit
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