Cognitive Scaffold

Preparing your thinking workspace

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MENTAL MODEL · M1151

Gutenberg Diagram

Gutenberg Diagram
StructureHigh supportLogic
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

When users browse a page, their gaze tends to flow from the upper left (primary optical area) to the lower right (terminal area), forming a diagonal line. The lower left and upper right are visual blind spots.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Layout logic: Place the logo and core slogan in the upper left, and the "buy/action" button in the lower right. Do not hide important information in the lower left corner.

anchor

Anchor fast decisions

Western reading habits form a diagonal line of sight from the upper left primary optical area to the lower right terminal area, with the lower left and upper right being weak attention areas. Laying out along this main axis can accommodate users' instinctive scanning path and improve the reach of key information.

MINIMUM ACTION

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Source support: Explicit

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    wiki.mbalib.comhttps://wiki.mbalib.com/wiki/%E8%B0%B7%E7%99%BB%E5%A0%A1%E5%9B%BE%E8%A1%A8ZH · Explicit
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