Cognitive Scaffold

Preparing your thinking workspace

arrow_back_ios_new
MENTAL MODEL · M1039

BANT Framework

BANT Framework
DecidemediumDecision Science
Included
account_tree

Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

Four criteria proposed by IBM to determine whether a potential customer is reliable. Budget (can they afford it?), Authority (are they the decision maker?), Need (do they have a pain point?), Timing (are they in a hurry to buy?).

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Resource filtering: The biggest waste for sales is spending time on people without purchasing power or decision-making authority. If more than two of the four conditions are missing, decisively give up or downgrade.

anchor

Anchor fast decisions

Based on 'prospect qualification filtering'. Quickly assess the quality of sales opportunities from the four dimensions of budget/authority/need/timing to avoid misallocation of resources.

MINIMUM ACTION

In progress 0/1

Practice this model in one real situation:

Check to track your progress (stored locally)
Learning progress0%
account_treeGenealogyexpand_more
menu_bookReferencesexpand_more

Source support: Explicit

  • link
    techtarget.comhttps://www.techtarget.com/searchcustomerexperience/definition/BANTZH · Explicit
    verified

RELATED MODELS

Related model

Segal's Law

An adage using two disagreeing watches to illustrate uncertainty from conflicting sources.

arrow_forwardRelated model

The Idea Maze

A good idea is not a momentary inspiration, but a maze map containing multiple paths, dead ends, turning points, and treasures.

arrow_forwardRelated model

Double Diamond Model

Proposed by the British Design Council.

arrow_forward