MENTAL MODEL · M0987

The Fold

CreateHigh supportDesign Thinking

Included

Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

Originating from the upper portion of a folded newspaper, in web design it refers to the area visible without scrolling. Only 20% of users actively scroll below the fold.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

The golden rule for resource allocation. Whether writing a resume, making a PPT, or designing a product, the core value proposition (Hook) must be placed 'above the fold'. If you don't capture attention at first glance, no matter how good the content below is, it's useless.

anchor

Anchor fast decisions

'Above the fold' refers to the first screen area of a webpage or newspaper that is visible without scrolling or folding, where user attention is most concentrated and visibility is highest. It originates from the newspaper layout concept of 'above the crease'.

MINIMUM ACTION

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Practice this model in one real situation:

Place the most critical information and call-to-action buttons above the fold
use visual hierarchy to guide the eye
test above-the-fold content separately for mobile and desktop
push secondary information below.

Check to track your progress (stored locally)

Learning progress0%

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Source support: Explicit

link
en.wikipedia.orghttps://en.wikipedia.org/wiki/The_FoldZH · Explicit
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