Cognitive Scaffold

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MENTAL MODEL · M0810

Memetics

Memetics
CreateHigh supportDesign Thinking
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

The unit of cultural transmission is the meme, which, like the gene, evolves through replication, variation, and selection. Whether an idea becomes popular does not depend on whether it is "true," but on whether it is "good at spreading" (e.g., catchy, emotionally evocative).

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Propagation virology: Examine your ideas not only for content but also for virality. Design ideas that can self-replicate like viruses.

anchor

Anchor fast decisions

Using memes as cultural replicators to study the spread and evolution of ideas, behaviors, and technologies, providing a cultural Darwinian analytical framework. Culture has heredity.

MINIMUM ACTION

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/MemeticsZH · Explicit
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