MENTAL MODEL · M0588

Pre-suasion

BehaviorHigh supportPsychology

Included

Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

Proposed by Robert Cialdini. Refers to the practice of changing the audience's focus of attention or psychological background before delivering the actual message, making them more receptive to the subsequent information. The key lies in 'timing' and 'preparation'.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Enhancing influence. It tells us that the battle of persuasion begins before the request is made. By creating an atmosphere, asking leading questions, or setting a specific environment, the success rate of subsequent requests can be greatly increased.

anchor

Anchor fast decisions

Attention has a channeling effect; directing the audience's attention to a certain concept/framework before key information biases their subsequent judgments toward that framework; 'what to focus on first' determines acceptance more than 'what to say'.

MINIMUM ACTION

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Practice this model in one real situation:

Before making the formal request, use questions, environment, or materials to anchor attention to favorable concepts (such as 'safety' or 'freedom')
create a psychological background consistent with the appeal
seize the timing (the focus window is brief)
then make the actual request.

Check to track your progress (stored locally)

Learning progress0%

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Source support: Explicit

link
en.wikipedia.orghttps://en.wikipedia.org/wiki/Robert_CialdiniZH · Explicit
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