Nudge / Choice Architecture
Version 1.0.0 · Updated 2026-07-30
CORE DEFINITION
Without prohibiting free choice, gently guide people toward better decisions by designing the 'choice architecture' (e.g., default options, ordering).
SCAFFOLDING EFFECT
Reduce cognitive load
Gently guide choices by designing smart default options.
Anchor fast decisions
Nudge refers to gently guiding people's decisions by designing the 'choice architecture' (defaults, option ordering, framing) without removing any options and preserving their freedom of choice. It falls under 'libertarian paternalism': acknowledging that people are not fully rational while respecting individual autonomy, improving choice outcomes with low friction.
MINIMUM ACTION
In progress 0/4Practice this model in one real situation:
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Source support: Explicit
- en.wikipedia.orghttps://en.wikipedia.org/wiki/Nudgeverified
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