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MENTAL MODEL · M0465

Marketing Myopia

Marketing Myopia
BusinessHigh supportMarketing
Included
account_tree

Version 1.0.0 · Updated 2026-07-28

CORE DEFINITION

Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.

anchor

Anchor fast decisions

Companies over-focus on the product itself rather than customer needs and value, mistakenly defining the industry as selling something rather than satisfying a need, and are ultimately disrupted.

MINIMUM ACTION

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Source support: Explicit

  • link
    en.wikipedia.orghttps://en.wikipedia.org/wiki/Marketing_myopiaZH · Explicit
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