Cognitive Scaffold

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MENTAL MODEL · M12299

Cost of Capital Model

Cost of Capital Model
DecideHigh supportDecision Science
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Updated 2026-09-11

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INTRODUCTION

English translation pending.

CORE DEFINITION

A valuation model that estimates what a company pays for the capital it uses, most often as the weighted average cost of capital, which blends after-tax debt cost and equity cost by their funding weights. The core proposition is that capital is never free: any project returning less than this hurdle destroys shareholder value, so the figure sets the discount rate for investment decisions.

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Hurdle setting: use the capital cost as the minimum return any project must promise. - Component costing: estimate debt and equity costs separately before blending them. - Discount discipline: discount project cash flows at the firm's own cost of capital.

anchor

Anchor fast decisions

Investors part with capital only for a return that compensates their risk, so every dollar a firm raises carries a price. Projects that earn above that price add value, and projects earning below it subtract value even when nominally profitable, because the capital they consume could have met its hurdle elsewhere.

MINIMUM ACTION

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Source support: Explicit

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    zh.wikipedia.orghttps://zh.wikipedia.org/wiki/%E8%B5%84%E6%9C%AC%E6%88%90%E6%9C%ACZH · Explicit
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