Cognitive Scaffold

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MENTAL MODEL · M3468

Animal Spirits

Animal Spirits
BehaviorHigh supportPsychology
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

Refers to the irrational psychological forces that drive human economic behavior (such as investment and consumption), including confidence, fear, herding, and perceptions of fairness. Economic fluctuations often occur not because fundamentals have changed, but because "animal spirits" have changed.

SCAFFOLDING EFFECT

psychology

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Confidence management. As a leader, one of your core tasks is to manage "animal spirits." In times of crisis, rational data analysis is often less effective than a passionate and confident speech, because the economy is driven by emotions.

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Keynes's "animal spirits" refers to the idea that economic decisions are not purely rational calculations but are deeply influenced by irrational psychological drives: confidence, fear, herding, perceptions of fairness, etc. These emotions can be self-reinforcing, causing economic fluctuations to often stem from changes in expectations and narratives rather than substantive changes in fundamentals.

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Source support: Explicit

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    en.wikipedia.orghttps://en.wikipedia.org/wiki/Animal_spiritsZH · Explicit
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