Cognitive Scaffold

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MENTAL MODEL · M0871

Bullseye Framework

Bullseye Framework
BusinessmediumMarketing
Included
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Version 1.0.0 · Updated 2026-07-30

CORE DEFINITION

From "Traction". Divide all possible customer acquisition channels (19 in total) into three rings: the outer ring (all possibilities), the middle ring (3-5 promising ones to test), and the bullseye (the one to fully commit to).

SCAFFOLDING EFFECT

psychology

Reduce cognitive load

- Channel focus: Startups often make the mistake of "casting a wide net." This framework forces you to run small tests, find the "bullseye" channel with the highest ROI, and then pour all resources into it until saturation.

anchor

Anchor fast decisions

There are many acquisition channels but limited resources; blindly spreading efforts dilutes ROI. By running small tests to filter channels into rings, you concentrate firepower on a validated high-efficiency "bullseye" channel, maximizing marginal returns.

MINIMUM ACTION

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Source support: Explicit

  • link
    growthmethod.comhttps://growthmethod.com/bullseye-framework/ZH · Explicit
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